Rugby world cup rebrand.

After a successful pitch, World Rugby tasked us with repositioning and rebranding their organisation and next major event - England Women’s World Cup 2025. This was a comprehensive and exhaustive audit of brand, visual language typography and a full suite of tournament and marketing assets. We developed everything a modern sporting super festival needs - main identity, art direction, sonic branding and a bespoke typeface. The adopted logo system we created for all tournaments moving forward is based around visualising the ’unique energy of Rugby’ and how that energy is informed by each host nation as a unique visual interpretation, diffused and fully integrated around the core RWC logo.